“How do I choose my brand colors?” is one of the most common branding questions I get.
This can be one of the most difficult branding humps to get over for many people, and it kind of makes me giggle because it seems so innocuous on the surface. It’s just color!
But no. These colors serve as the foundation of your visual brand, and are kept more or less the same across everything, for a long period of time.
Yeah, just a liiiiittle intimidating.
Before I walk you through how to choose your brand colors, I want to address a myth that needed to be shot down, like, yesterday.
It includes the words “color psychology” and “bullshit”.
What is branding? On a scale of Anna Wintour’s hair to finding the perfect avocado, how confusing is it to you? It’s probably preeeetty up there, right?
I get it. Even when it is explained well, there’s still a hint of “waitwhat” going on. Usually there’s a mention of “values”, some kind of nebulous “brand message”, and lots of “feelings” just for good measure.
I dunno about you, but I like things to be as tangible as possible.
What does branding actually look like, in the real world (can a girl get an example?!) Why is branding so important? And how can I get started, like, today?
Let’s get into it!
This post is from the archives, and was originally published on July 28th, 2015. Rest assured, the info is still fresh.
Writing a mission statement for your business can be super intimidating. First off, what the hell is it, exactly?
To put it simply, a mission statement is a one-liner that describes what you do and who you do it for. You may have also heard the terms “unique selling proposition” and “value proposition”, and while some may argue they’re different, they pretty much serve the same purpose: to convey what you do and who you serve.
I bet I can guess what you’re thinking now…you have to explain in ONE SENTENCE everything there is to know about your business? You have to whittle down your baby, your everything, into a few measly words?
It’s actually a really awesome thing though, and you’ll feel 70% more branded after having done it. There’s nothing more valuable than being able to tell people what you do in the time it takes to sneeze.
Writing a mission statement can definitely be intimidating, and it’ll probably take a few tries before you get it right. But I’ve compiled four tips that’ll get you on the right track.